What's your M&A dealmaking identity?

M&A is all about the numbers, right? Wrong. According to PWC, the three main overlooked factors in M&A are Culture, Purpose, and Digital.

  1. Culture

65% of acquirers say cultural issues hampered value creation (PwC Creating value beyond the deal report, Mergermarket).

  1. Purpose

58% of consumers say a company's purpose or values are essential to purchasing decisions (PwC 2021 Consumer Insights Survey).

  1. Digital

90% of companies now use digital tools as part of their integration processes (PwC's 2020 M&A Integration Survey).

Go beyond the bottom line and take PWC's brief assessment – three sections, six questions each – to discover your dealmaking identity. You'll learn more about your approach to the overlooked factors in deals and how you can make sure you're capturing value throughout the entire M&A process.

Article link: https://www.pwc.com/us/en/services/consulting/deals/dealmaking-identity.html